Advancing Data-Driven Rural Unattached Patient Personas Development: A Person-Centred Design To Inform Preventative Solutions

With funding from a UBC Health Innovation Funding Investment (HIFI) Award (2022-2023), and led by Dr. Kathy Rush, the RHE-SETS team is using patient-centered design strategies to lay the foundation for developing a digital solution to promote preventive care activities (e.g., cancer screening, immunizations) amongst rural patients without primary care providers.